Your REALTOR® can provide you with up-to-date market information, including the price, financing, and terms and conditions of competing properties. Market information is helpful when it comes to getting your property sold at the right price as quickly as possible, with minimum hassle.

Your REALTOR® markets your property to other real estate agents and the public. In many U.S. markets, over 50% of real estate sales are cooperative sales. This means that a real estate agent other than yours brings in the buyer. Your REALTOR® disburses information about your property to other real estate agents through a Multiple Listing Service (MLS) and various other cooperative marketing networks. The REALTOR® Code of Ethics requires utilization of these cooperative relationships whenever clients will benefit. Your REALTOR® will also use the internet, newspapers, and other media to market your property to the public.

There is a common misconception that advertising sells real estate. Studies by the National Association of REALTORS® show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, and family.

Your REALTOR® can also recommend repairs or cosmetic work that will significantly enhance the salability of your property. Additionally, when a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.